Tuesday, 8 January 2013

Jan 2013 - The Fine Art of Hotfoil Label Printing




The Fine Art of Hotfoil Label Printing…

Over the years we have seen many changes in field of customlabels.  The digital label printing market is growing (for many reasons – another post!) whereas more traditional processes such as hotfoil seem to be in decline.

Reel to Reel hotfoil label printing is a traditional process and a variant of hotfoil stamping or blocking.

Basically, a roll of substrate is loaded on one side of the printer and fed through to a take up rewinder.  As the material is automatically fed through it is die (or butt cutt) to size and a hot stamp presses against a foil to transfer it to the label.  There can be several colour stations and various finishing options such as lamination.

Hotfoil label printing has many advantages and disadvantages.  It would take too long to list them all (perhaps another post!) …however,

One of the best features of Hotfoil Label Printing is the finished result.  The photo below shows a recent job for Liverpool FC.  We used a gold foil on to a matt black vinyl for contrast.  The finished job applauded by the client due to the high quality a low cost.

We have a multitude of processes available to us for your custom labels so can gladly advise you of the best process for your required finish and budget.

Contact us today to see how we can help



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